This is such a great video about creative possibilities. Brad Herzog shares his views encouraging writers to Turn the mundane into the miraculous.

I love Brad’s message because it is perfectly aligned with my own view that curiosity can be your best secret weapon as a writer. Don’t be so worried about what everyone else is doing; instead, get really curious. ask questions about things everyone else takes for granted. Don’t go into autopilot mode as you go through your day. Instead of just seeing what is around you, take some time to really look underneath the surface. You might be surprised at the story ideas you find hiding right out in the open.

A Writer’s secrets to Catching Creative Ideas – Brad Herzog


Here are a few key pieces that jumped out at me from Brad’s talk.

  • Think about things differently.
  • Don’t jump the gun on your ideas.
  • Don’t ignore the fine print.
  • Pursuing creativity is a triumphant act.

Look around you right now. What can be fodder for your next creative idea? I’d love to hear your thoughts.